Elementary Ms.Watson: All grown up and the face of Burberry

Take a look at this: The Harry Potter star Emma Watson has gone from geek chic to smoldering high fashion in Burberry. I learnt in April that she'd be stepping out as new face of their AW/09 campaign and after much anticipation, here are the preview photos. I have to say, I'm quite impressed, she seems to have made the transition from actress to model effortlessly.

I was reading the interview with Creative director Christopher Bailey in WWD and he explained, “I wanted the images to represent both the rich history and the modernity of the Burberry brand, while at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.” I think he's cracked it.

Images credit: Pop Sugar

Watch: Gucci SS/09 Campaign - Behind the scenes

When it comes to the big names like Prada, Louis Vuitton and Versace, I'm so used to seeing their spreads in the glossy mags and I tend to day dream about what went into creating those key shots, wishing I were there to see the magic happen!

Thanks to the genius of YouTube, we can now get a sneak peak behind fashion campaigns. I love this Gucci video showing showing the models of the latest campaign doing what they do best - look effortlessly fabulous...not that I'm jealous or anything!

Katie Holmes: The face of Miu Miu S/S09

Did you hear that Katie Holmes is the new face of Mui Mui?

When I heard, I was not convinced but here she is modeling the S/S09 collection. Truth be told, I never had her down as someone versatile enough to carry off such an edgy campaign. However, judging from these images, the girl's done good. Don't you think?

Speaking of good, I LOVE this collection. It's so rural, tribal, nomadic and cultured. To match batik and ethnic inspired fabrics with gorgeous sculptured shapes with such ease is a triumph in my book.

www.miumiu.com

Image Credits: www.miumiu.com